Security Sales & Integration Industry voices have spoken and awarded Invision Security the 2020 SAMMY Award for Best Vehicle Graphics Design. The Invision Fleet is comprised of a mix of 15 Nissan vehicles. NV cargo vans are for installation, while the NV200 service vehicles and Nissan Cubes are used for Project Management and administrative purposes.
We wanted to move away from the traditional Ford transits because we are different. We stand out. And, we take this approach in serving our clients, by thinking outside the box,” adds Smith.
The Invision company vehicle is a very effective form of marketing. The marketing design is successful first by being eye-catching and bold. Second the graphics clearly represent who Invision Security is and what the company does. These vehicles fulfill these requirements ten-fold. The vehicles feature the company name, website, and phone number boldly across the doors along with one of the company icons of a simplistic surveillance camera. The fonts are prominent and contrasted with color theory making them easy to read. The bold color theme that echoes the website is a unified branding that also drapes the Invision Fleet. Bright predominate pink with contrasting black, and white are the colors of choice. This fresh approach to branding adds to the marketing value and makes these vehicles stand out.
We are pink. Initially, we chose pink for the organization based on the purple cow in a field mentally, that people remember things that stand out,”
– Annette Smith, President & Co-founder
The front bumper includes the company website and phone numbers while the back of the vehicle contains a large Invision Security logo above the company’s tagline “the power behind protection,” with the services offered and phone number to contact. While towards the rear of the vehicle is a giant fingerprint with a list of services offered: burglar alarms, fire alarms, access control and video surveillance. These are the main categories of service at Invision Security.
We wanted to get away from the traditional blue or red you see in so many security integration firms. It worked out — people remember us. And, it fit nicely with the fact that we are a woman-owned organization.” – Invision President and Co-Founder Annette Smith.
Invision Security Group is a women-led, family-owned organization with nearly 300 years of combined industry experience. Born as a result of passion and tireless commitment to protecting the interests of people, Invision is a leading integrator for electronically controlled integrated solutions throughout Philadelphia and the Tri-State Region and beyond. Since our inception, our success has come from a strong commitment to quality. This commitment to excellence has resulted in many highly regarded installations from a wide-ranging group of different industries that needed the integration of access control, intrusion detection, and video surveillance.
To learn more about the culture and industry impact of Invision Security Group, you can follow them on social media.